the wine goddess

While in Chicago, T and I worked with Rick. Within the first few weeks of our job, he announced that I needed to be friends with his wife. And he was right. The first time I met Diana Hamann she compared our wine to Dolly Parton. She is hysterical, real and a great mom. She is also an incredible expert on wine. After working in for she ventured out on her own, working as a sommelier and teacher in Chicago. She opened The WIne Goddess in Evanston, IL in late 2012. I was lucky enough to have the opportunity to revamp her logo.

wg for blog

I loved the image of Venus as the goddess, but did not love that it begged to always be in the upper left hand corner. Below was my original presentation to Diana.

wine goddess logo page


The new round “seal” can be placed anywhere. And the type works well with so many of their materials.

wg material for blog

We miss seeing the Hamanns, but are so thankful for that fateful introduction. And if you are ever in Chicago, you MUST stop by the store. If you are worried about your kids being bored, there is a train table to keep them occupied while you imbibe.



custom commission

I love doing invitations. It is such an easy way to make an event extra special. Recently I was asked to convert my Astronaut invitation into a Galactic Ball invite for five year old twins. I got fantastic direction from a NYC party planner. I love how they turned out!


wire spool dining table

wire spool dining table - jenn goodrich design

T loves circular tables. There is something about the equality of it all … that conversation flows among everyone, not just between those who share sides. In Chicago, we purchased this 3/4 inch piece of circular glass (the diameter is 5′). I wish that I could say it was cheap, but I remember it being around $400. It is burly, though. Many kids have stood on it (without permission, of course). It has scratches of character. And I HAVE to wash the underside … something I would otherwise ignore! We have had many bases – galvanized sawhorses, painted sawhorses, a twig table. Most recently we made the base out of an old wire spool that I got for free from a local utility company. We painted it grey (Benjamin Moore dark primer, actually). Then added quilting to the top and staple gunned leftover suzani fabric. And I can easily switch it up on a whim!

wire spool dining table - jenn goodrich design

wire spool dining table - jenn goodrich design


art prints and wedding invitations

A couple of years ago I went crazy for Minted. I entered every contest and waited with baited breath for the voting results. I won a wedding invite challenge for my Vintage Bird Invitation, which I still absolutely love. But I have many many designs that did not make it. I am spring cleaning my hard drive and have decided to throw my favorite wedding invites and art prints up on my Etsy site. Here are just a few. I customize the invitations for each buyer so they can print at home. The art prints are instant downloads!

explore-11x17 OK-11x17 minted-wigwam-3


vela adventures

I have been so excited to share this work! A couple of moms from our elementary school have an amazing business called Vela Adventures. The two ladies were jealous of all of the fun things their kids got to do after school and at camps (ropes courses, archery, trampolines, snow shoeing, hiking, rock climbing, zip lining, etc.) so they decided to create a place that women could easily do all of those things. Their outings have been so well received that they have been featured twice on our local news.

The actual word “vela” means sail.  It is a constellation in the ship Argo from Greek mythology. They are giving women the sails they need to be spontaneous, fun and adventurous!

I had the privilege to create a new brand look for Vela. Their existing logo was fine, but they wanted it to be a bit more personalized. The first four looks are what were presented. They went with the first (it was close to their old logo) but changed the colors. You can see a few materials that we created after the logo was landed on. Next up … their website!

vela brand 4-up

vela brand board newvela brochure in template v2-1 vela brochure in template v2-2